Voucher Campaigns
Voucher campaigns give customers a discount on your OTT products with a code. Use them for promotions, partnerships or to win back customers.
Go to your platform in the left menu and select Marketing → Voucher Campaigns.
Create a campaign
Click New Campaign and fill in the sections below, then click Create campaign. Turn on Activate immediately to make the codes usable right away; otherwise the campaign is saved as a draft.
General
| Field | Description |
|---|---|
| Campaign name / Description | For your own reference. |
| Redemption starts / Redemption ends | The period in which customers can use the codes. |
Product applicability
In Applies to, choose which products the voucher works for:
- All products
- Selected products: choose the products from the list.
- Product types: SVOD, TVOD and/or PPV.
Discount
| Field | Description |
|---|---|
| Discount type | Percent or Fixed amount. |
| Discount value | The discount. A percent discount can be at most 100%. |
| Currency | Taken from the selected products. |
For subscription (SVOD) products, also set:
- Allowed SVOD billing periods: which billing periods (1, 3, 6, 12 months) the voucher can be used with.
- Benefit mode: how long the discount lasts. Duration in months (up to 24) or Fixed end date.
- End product access and stop recurring billing when benefit ends: turn on to end the subscription when the discount ends, instead of continuing at full price.
Codes
| Field | Description |
|---|---|
| Code mode | Unique codes: Dejacast generates a different code for each customer. Shared code: one code that everyone uses. |
| Shared code | For a shared code: the code itself (up to 32 characters). It's saved in capital letters and can't be the same as the code of another draft, active or paused campaign. |
| Code prefix | Optional. Text added at the start of each unique code (up to 16 characters). |
| Number of codes | How many codes to generate, or how many times a shared code can be used. Up to 50,000. |
| Max redemptions per customer | How many times one customer can use the campaign. |
| Min purchase amount | Optional. The minimum price of a purchase for the voucher to apply. |
Eligibility
- New customers only: only customers who just registered and have no previous subscriptions or payments on the platform.
- First paid purchase only: customers may already have an account, but must never have made a paid purchase on the platform.
- Allow voucher during free trial period: when off, customers must subscribe without a trial to use the voucher.
Once a campaign has redemptions, only its name, description and status (Draft, Active, Paused, Ended or Archived) can be changed.
Track a campaign
The campaigns list shows each campaign's status, discount, period, number of codes and redemptions (with the redemption rate). Click Report to open a campaign's report:
- Codes: total, available and redeemed codes.
- Customers: how many customers used the campaign, and the redemption rate.
- Revenue / Discount: the net revenue from redemptions and the total discount given.
- Redemptions: each code used, by which customer, when, and the amount paid.
- Available codes: the codes not used yet.
From the report you can:
- Activate, Pause or End campaign.
- Export all codes, Export unredeemed codes (for example to send them to customers), or Export redemptions.